Audience Research
Audience Research
One of the most important things in the film industry is gaining an audience; a specific product should be at a standard level for it to gain a vast audience. For this understanding, the target audience of mystery and horror genre films is crucial for creating content that resonates with viewers.
What is the Mystery and Horror genre?
A horror mystery combines fear and suspense, where characters must solve a dark or eerie mystery while facing terrifying or supernatural elements.
Audience Demographics
Age Group:
13–17 years old and 36–50 years old
Young adults and teenagers are mostly engaged with horror and mystery, often seeking thrill and excitement.
Horror - Male - 55%, Female - 45%, but women engage more with psychological and paranormal horror.
Location:
Globally, it appeals, but horror films perform well in North America, Europe and Asia.
Countries like Japan, South Korea, and India have strong horror fanbases for films, while crime mysteries are highly popular in Western European countries.
Source - Pinterest Source - Google ImagesAudience Behavior
Viewing Preferences:
Mystery - most likely to be watched on streaming platforms (Netflix, Amazon Prime).
Horror - high interest in theatrical experiences especially for jump scare films, according to Statista.
Audiences prefer to watch at night or in dark environments.
Engagement Trends:
Horror fans are active in online communities (Reddit, horror movie forums, social media).
Mystery fans engage in true crime podcasts, detective fiction and interactive storytelling, and we can see how the mystery genre is trending according to onceuponabookclub.com
Learning Outcome
By conducting target audience research based on the mystery horror genre, I was able to understand the key demographics and behaviors of viewers, and it really helped me to know what kind of sequence the audience would like and enjoy in my final product.
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